The vocabulary of colorīefore we dive into theory, you’ll need to know the following terms: Primary colorsĬolors also have a “warmth,” and each can be classified as either a warm or a cool color. Understanding color theory allows you to arm yourself with the scientific and psychological principles that help you evoke emotion and responses from your target audience. A combination of cultural, historical, and emotional elements influence how humans feel when they see different colors. Color theory and the color wheel have continued to evolve, teaching us more about the science behind why certain colors complement each other.Īnd over time, color psychology has influenced design as well. Sir Isaac Newton got us started with a basic color wheel based on how light reflected a spectrum of colors. Tools and resources: apps and guides to help you master designing with colorĬolor theory is a mix of science, psychology, and emotion - making color an incredibly powerful aspect of design.Color schemes: how to use the color wheel to choose accent colors, complementary colors, and create appealing color schemes.Color wheel: a powerful tool for visualizing the relationships between colors.Vocabulary: from tints to saturation to warm and cool colors - we’ll cover the lingo designers use when talking color.To help you learn color theory, we’ve broken it down into the following topics: Familiarizing yourself with the basics of color theory can help you create appealing color schemes for graphic design and web design.
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